The Association of Advertising Agencies (AAAN) held its first virtual Lagos Advertising and Ideas Festival (LAIF) Awards on Saturday, December 12, 2020. Although the 2020 LAIF awards is the 15th edition in its series, it is the first time the awards will be virtual.
The theme was “Grind and Shine”.
The awards had over 500 entries from 27 agencies in different categories to be judged by selected professionals within the creative industry.
At the 2020 LAIF awards, Noah’s Ark Communications Limited won the grand prix for its Airtel Ardcore Filter print campaign, thereby emerging the number one advertising agency in Nigeria. Other top winners were TBWA\Concept, X3M Marketing Ideas, Isobar Communications, Dentsu-McGarrybowen, Ogilvy Nigeria, DDB Lagos.
