The Association of Advertising Agencies of Nigeria (AAAN) organised the second edition of its Business Outlook Seminar. The webinar was held virtually on Tuesday, February 23rd 2021.
The theme of the 2021 webinar was “The Future of Advertising”. The theme was chosen in line with the current global economic variables and their effect on the Advertising industry as brought on by the Covid 19 pandemic.
The webinar highlighted the effects of the pandemic and its resultant issues on the advertising industry as well as created deeper insights into the changing structure of the business environment, that is the increase in the use of the digital space and its implications on the advertising business.
The Association invited seasoned professionals with experience relevant to the demands of the advertising industry in 2021. Mr. Bayo Adekanmbi, Chief Transformation Officer, MTN Nigeria and Mr. Ronan Redmond, Chief Revenue Officer, Media and Advertising Africa, TVC Communications Limited, Lagos are the keynote speakers. Panellists include Mr. Kelechi Nwosu, Managing Director, TBWA\Concept, Ms Nnenna Onyewuchi, Director of Strategy, Yellow Brick Road, Mr. Femi Adelusi, MIPAN President and Mr. Eyitayo Olayemi, Founder/Lead Instructor, Digital Masterclass.