The Association has collaborated with the Henley Business School to set up the Advertising Academy for the Nigerian industry. The Academy commenced in March, 2021 with a 3-day master class with facilitators from Henley Business School and within the Marketing Communication industry.

The master class was an online class with the theme The Future of Advertising.

The master class boasts of seasoned instructors such as Professor Moira Clark of Henley Business School, she was also the Academic Director for the master class training programme. Other instructors were, Mr. Steve Babaeko, Group CEO X3M Ideas and President of Association of Advertising Agencies of Nigeria, Mr. Udeme Ufot, Group MD, SO&U, Ms Nnenna Onyewuchi, Co-Founder and Director of Strategy, YellowBrickRoad, Mr. Femi Odugbemi, Founder, Zuri24Media Lagos, Mrs. Yinka Aderoju, and Dr. Lekan Fadolapo, Registrar/CEO, APCON.

The instructors took participants through topics such as Strategic Marketing, Strategic Intelligence, Storytelling and Marketing, Value Creation.

After the course, the students sent testimonials on how the course impacted the lives and careers. The testimonials were uploaded on the Academy’s social media platform.

Mr. Sunkanmi Atolagbe, HR Director, X3M Ideas Limited has been appointed as the Acting Academy Director on pro-bono until the appointment of a substantive Director.

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