History of LAIF

Lagos Advertising & Ideas Festival (LAIF) is the brain child of the Association of Advertising Agencies of Nigeria (AAAN).  The Awards came on stream in 2006.  The maiden edition was held on Friday, June 9th, 2006 at the Expo Hall, Eko Hotel & Suites, Lagos.

LAIF seeks to recognize creative excellence, help to improve the quality of creative craft and to promote the spirit of healthy competition, applying global best practices.

Other objectives of the Award include:

  • Reward and recognition of creativity.
  • Promotion of excellence in brand development strategies.
  • Launch of Nigeria’s creative potentials in international circles.
  • Creation of an avenue for celebration of great ideas.
  • Recognition of marketing excellence.

The maiden edition of the Creative Awards was formally presented to the general public on Friday, April 21, 2006 at the Lagos Sheraton Hotel & Towers, Ikeja while the Creative Awards Seminar and Exhibition was held on Thursday, March 9, 2006 at the Sheraton Hotel & Towers, Ikeja, Lagos.

As a follow up to the first edition and in line with global practices, the Executive Board of the Association constituted a management board called LAIF Management Board (LMB) to take over the function of planning committee with a membership life span of three (3) years.  This is to ensure stability in planning and coordination of the event as well as empower them to implement a long term plan for the success of the programme.

The current members of the LAIF Management Board are:

Mr. Steve Babaeko            Chairman

Mrs. Tope Jemerigbe         Vice Chairman

Mr. Feyi Olubodun             Member

Mr. Bolaji Alausa                   “

Mr. Uzo Okoye                       ‘‘

Mr. Anthony Ekun                “

Mr. Tunde Oyekan                “

Mr. Kayode Olagesin            “

Mr. Femi Adelusi                   “

Mr. Ikechi Odigbo             Adviser

LAIF Awards Seminar

The seminar offers a unique learning experience as well as provides an in-depth insight into key marketing and marketing communications challenges. It is targeted at the senior executives of the advertising, media and marketing industry.

Pre-Awards Party

The Pre-Awards party is an item on the list of the Laif Awards activities.  It encourages the younger generation to participate in the celebration of great ideas as well as provide a platform for inter agency interaction.

Young LAIFERS Competition

This category is aimed at promoting excellence in brand strategy development as well as encourages craftsmanship in young practitioners.  Participants of this category are young practitioners less than 30 years of age, working within a recognized advertising organization.

LAIF Awards Dinner

The LAIF Awards Dinner convene captains of industry, business leaders and policy makers alike where Awards is given to winners who performed creditably well in the marketing communications industry.


The 2019 edition of the LAIF Awards will hold as follows:

  1. Pre-Award Party – Friday, 6th December, 2019
  2. Jurors’ Sitting – Friday, 6th to Sunday 8th December, 2019
  3. Young Laifers Award  – Wednesday, 11th December, 2019
  4. Seminar & Exhibition – Thursday, 12th December, 2019
  5. Awards Dinner – Saturday, 14th December, 2019