The Association shall seek to influence government policies in favour of its members
seek greater recognition and utilization of its membership in government information management (advertising and publicity) and secure appointments to relevant government panels and committees for practitioners.
The Association shall encourage the highest creative and business standards among members as well as enforce strict compliance to the code of conduct and sanction any erring member(s).
The Association shall continue to ensure adequate remuneration for services rendered by members as well as appropriate pricing for their services.
Improvement Support Services (ISS) shall be put in place to enable the Association carry out continuous assessment of advertising agency practices such as agency remuneration
media planning/buying system etc and offer suggestions based on studies and circulated regularly to members free.
Agency linkage/staff exchange programme shall be instituted and facilitated by the AAAN and made mandatory amongst member-agencies to enhance professionalism within the industry.
Suspended membership status of about 6 – 12 months shall be created and granted to members adjudged to be passing through difficult times while such agencies shall be exempted from paying annual dues during suspended membership period at the discretion of the Executive Board.
The Association shall set up a consultancy unit to counsel and assist agencies passing through difficult times and advise them on how to get out of their problems.
There shall be free flow of information from the Secretariat to member-agencies and vice-versa using the AAAN Advertising In Nigeria (AIN) Journal and Newsletter or similar organs as the mouth organs for the Association.