In this Art Direction course, you’ll explore Visual Communication Principles, Brand Identity & Development, and the emerging role of AI in Art Direction, taught through real-world applications by industry leaders.
Intermediate
₦100,000
Facilitator: Kelechi Nwosu – Managing Director, TBWA Concept
Overview: Master advanced relationship-building strategies that drive loyalty and long-term business impact. Learn how to balance empathy, data, and creativity in client management.
Facilitator: Bimpe Oloyede – Director of Operations & Procurement, Insight Redefini
Overview: Sharpen your coordination skills with industry-level frameworks for managing timelines, teams, and resources. Ideal for handling cross-functional campaigns with efficiency and precision.
Facilitator: Temitope Ayeni – Director & Brand Strategist, X3M Ideas
Overview: Gain financial fluency for marketing projects—covering budgeting, forecasting, and ROI tracking. Learn how to make fiscal decisions that align with strategic brand goals.
Facilitator: Emeka Obia – Integrated Strategy Director, Publicis Groupe Central & West Africa
Overview: Explore actionable research methods that uncover deep consumer and market insights. Translate findings into data-backed creative and business strategies.
Facilitator: Franklin Ozekhome – Global Strategy Consultant
Overview: Decode the psychology behind consumer choices using global frameworks and cultural lenses. Learn to apply behavioral insights to influence brand engagement.
Facilitator: Nnenna Onyewuchi – Founder, The Barefoot Strategist
Overview: Craft compelling brand positions using time-tested strategic models and innovative thinking. Align internal brand truths with external market perceptions for maximum impact.
Facilitator: Kayode Olowu – Founder & Creative Director, OneWildCars
Overview: Understand the foundational principles behind impactful visual storytelling. Learn to design with intention, clarity, and emotional resonance.
Facilitator: Bimpe Oloyede – Director of OperationsFacilitator: Lekan Akinyele – Founder & Lead Facilitator, Think Like a Designer
Overview: Build cohesive brand identities from the ground up, rooted in design thinking. Discover how to craft visual and verbal systems that resonate across touchpoints.
Facilitator: David Bamishile – Creative Director, Leo Burnett Lagos
Overview: Uncover how AI is revolutionizing the art direction process from ideation to execution. Learn to harness AI tools while maintaining creative authenticity.
Facilitator: Lanre Adisa – CEO, Noah’s Ark Communications; President, AAAN
Overview: Learn how to generate bold, culturally resonant creative ideas that stick. Discover concepting techniques that blend storytelling, strategy, and visual language.
Facilitator: Steve Babaeko – CEO, X3M Ideas
Overview: Enhance your writing to move minds and markets—across copy, content, and campaigns. Master the craft of selling ideas with clarity, emotion, and purpose.
Facilitator: Idu Raphael – CEO, Poke LTD
Overview: Explore how AI is reshaping the copywriting process, from ideation to optimization. Learn tools and techniques to work smarter, not just harder, in content creation.
