Courses > Art Direction

Art Direction

Course Catalogue Description:

In this Art Direction course, you’ll explore Visual Communication Principles, Brand Identity & Development, and the emerging role of AI in Art Direction, taught through real-world applications by industry leaders.

Visual Communication Principles

Facilitator: Kayode Olowu – Founder & Creative Director, OneWildCars

Overview:  Understand the foundational principles behind impactful visual storytelling. Learn to design with intention, clarity, and emotional resonance.

Brand Identity & Development

Facilitator: Bimpe Oloyede – Director of OperationsFacilitator: Lekan Akinyele – Founder & Lead Facilitator, Think Like a Designer

Overview: Build cohesive brand identities from the ground up, rooted in design thinking. Discover how to craft visual and verbal systems that resonate across touchpoints.

AI in Art Direction

Facilitator: David Bamishile – Creative Director, Leo Burnett Lagos

Overview: Uncover how AI is revolutionizing the art direction process from ideation to execution. Learn to harness AI tools while maintaining creative authenticity.