In this class, you’ll gain an in-depth understanding of Account Management, covering Client Relationship Management, Project Coordination, Budgeting, and Financial Oversight, taught by seasoned industry experts.
Facilitator: Emeka Obia – Integrated Strategy Director, Publicis Groupe Central & West Africa
Overview: Explore actionable research methods that uncover deep consumer and market insights. Translate findings into data-backed creative and business strategies.
Facilitator: Franklin Ozekhome – Global Strategy Consultant
Overview: Decode the psychology behind consumer choices using global frameworks and cultural lenses. Learn to apply behavioral insights to influence brand engagement.
Facilitator: Nnenna Onyewuchi – Founder, The Barefoot Strategist
Overview: Craft compelling brand positions using time-tested strategic models and innovative thinking. Align internal brand truths with external market perceptions for maximum impact.
